AmuraAMURA Marketing
03 · Optimization · travel

GEO · AEO · LLMO for Travel · Hospitality · Luxury

We optimise content, structure, data, FAQs, comparisons and key pages for generative answers.

For brands that need to appear in travel recommendations, destination comparisons, multilingual searches and AI-assisted itinerary planning.

Focus areas
IndependentsChainsResortsDMOsTour operators
How this plays here

What this engagement
actually does for this buyer.

A Mallorca property's website reads beautifully to humans and confuses generative engines. GEO · AEO · LLMO restructures the property page, room descriptions and amenity layout so AI engines can answer 'best boutique hotel in Mallorca for a honeymoon' with a quotable summary that cites the property correctly. We deploy LodgingBusiness schema, itinerary-shaped FAQ blocks, and named-occasion best-for pages (honeymoons, family escapes, anniversaries) — each tested against the actual buyer prompts and re-scored on citation rate at 30/60/90 days.

Buyer prompts

The questions they're
asking right now.

Prompt 01

best boutique hotel in Mallorca for a 10th anniversary

Prompt 02

what to do near Cap Rocat with kids under 10

Prompt 03

luxury hotel in Mallorca walking distance from Palma cathedral

Buyer journey

How buyers
actually research.

International travelers no longer scroll TripAdvisor or Google. They open ChatGPT and ask 'best boutique hotel in Mallorca for a romantic weekend' or 'restaurants near my hotel that aren't tourist traps'. The AI returns three to five names with one-line summaries. If your property isn't named, the conversation continues without you — and the booking goes to whoever was named.

Priorities

What matters
in this industry.

  1. 01

    Be the destination AI suggests

    Appear in 'best hotels in', 'top experiences', 'luxury escapes' and itinerary prompts — across every language your guests think in.

  2. 02

    Win the multilingual itinerary

    International travelers ask AI in their own language. A property invisible in English or German loses the entire booking, not just the click.

  3. 03

    Survive the comparison shortlist

    AI returns 3–5 properties side-by-side. Either you're in the set with the right amenities, location and reviews — or the conversation moves on without you.

Trust signals

What AI engines
are reading.

  • 01

    Strong booking and review presence across multiple platforms (Booking, TripAdvisor, Google, niche guides)

  • 02

    Editorial mentions in travel publications and destination aggregators

  • 03

    Hotel and LodgingBusiness schema with amenities, location, awards, room types

  • 04

    Itinerary-shaped content: 'best for couples', 'walkable from X', 'what to do nearby'

Deliverables

What you get
specifically here.

  1. 01

    Restructured property page with LodgingBusiness schema, multilingual amenity matrix and review-aggregation block

  2. 02

    Itinerary-shaped FAQ and best-for landing pages targeting 8-10 named-occasion query patterns

  3. 03

    Citation-rate lift measured per query against the audit baseline at 30, 60 and 90 days

Sources we tune for

Where the citations
actually come from.

Booking.comTripAdvisorLonely PlanetConde Nast TravelerThe Telegraph Travel
Multilingual shape

International buyers in this vertical research in their own language. Hitting parity across the 3-5 languages that actually buy isn't a translation pass — it's its own entity, source-pool and citation-rate workstream per market.

Service context

How this engagement
fits the sector.

03 · Optimization

GEO · AEO · LLMO

We optimise content, structure, data, FAQs, comparisons and key pages for generative answers.

+40% typical lift
Request audit
AI Visibility Audit

Do you know what AI
says about you?

Request an audit and discover how your brand appears when customers, partners and investors ask AI for solutions, recommendations, comparisons or vendors in your category.

Includes
  • 01Analysis across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode
  • 02Real comparison with your main competitors
  • 03Citations, mentions and source review
  • 04Detection of errors and incomplete information
  • 05Content and authority opportunities
  • 06Executive 30 / 60 / 90 day roadmap