02 · Strategy · travel

AI Presence Strategy for Travel · Hospitality · Luxury

Roadmap to make your brand more discoverable, understandable and citable across generative engines.

Industry focus

For brands that need to appear in travel recommendations, destination comparisons, multilingual searches and AI-assisted itinerary planning.

Focus areas

IndependentsChainsResortsDMOsTour operators

How this plays here

What this engagement
actually does for this buyer.

After the audit lands, the question for a Mallorca property becomes: where does the budget go first? AI Presence Strategy answers it. We sequence the 90-day plan against the booking calendar — entity work (canonical positioning, schema, multilingual consistency) before high season, source-pool work (Mr & Mrs Smith pitch, Conde Nast outreach, Booking enrichment) staged through shoulder season. The strategy lists named sources to win, named prompts to enter, named competitors to overtake, with each milestone tied to a citation-rate target the operator can grade us against.

Buyer prompts

The questions they're
asking right now.

Prompt 01

“what should a 5-star hotel in Mallorca prioritise to be cited by ChatGPT”

Prompt 02

“AI presence roadmap for a luxury independent hotel”

Prompt 03

“how to get listed in TripAdvisor and Mr & Mrs Smith editorial”

Buyer journey

How buyers
actually research.

International travelers no longer scroll TripAdvisor or Google. They open ChatGPT and ask 'best boutique hotel in Mallorca for a romantic weekend' or 'restaurants near my hotel that aren't tourist traps'. The AI returns three to five names with one-line summaries. If your property isn't named, the conversation continues without you — and the booking goes to whoever was named.

Priorities

What matters
in this industry.

01
Be the destination AI suggests
Appear in 'best hotels in', 'top experiences', 'luxury escapes' and itinerary prompts — across every language your guests think in.
02
Win the multilingual itinerary
International travelers ask AI in their own language. A property invisible in English or German loses the entire booking, not just the click.
03
Survive the comparison shortlist
AI returns 3–5 properties side-by-side. Either you're in the set with the right amenities, location and reviews — or the conversation moves on without you.

Trust signals

What AI engines
are reading.

01
Strong booking and review presence across multiple platforms (Booking, TripAdvisor, Google, niche guides)
02
Editorial mentions in travel publications and destination aggregators
03
Hotel and LodgingBusiness schema with amenities, location, awards, room types
04
Itinerary-shaped content: 'best for couples', 'walkable from X', 'what to do nearby'

Deliverables

What you get
specifically here.

01
90-day prioritised roadmap sequenced against the booking calendar with named source-pool targets per phase
02
Entity-canonical specification: brand name variants, multilingual descriptors, schema graph per property
03
Source acquisition plan covering 8-10 named publications and aggregators with pitch, enrichment or partnership strategy each

Sources we tune for

Where the citations
actually come from.

Mr & Mrs SmithConde Nast TravelerBooking.comTripAdvisorTablet Hotels

Multilingual shape

International buyers in this vertical research in their own language. Hitting parity across the 3-5 languages that actually buy isn't a translation pass — it's its own entity, source-pool and citation-rate workstream per market.

Service context

How this engagement
fits the sector.

02 · Strategy