AI Share of Voice — AI Share of Voice
Your brand's citation count divided by the total citation count of the relevant comparator set — a relative measure of how loudly AI is mentioning you vs. competitors.
Where citation rate is your absolute presence, share of voice is your competitive standing. It's the AI-era equivalent of media share of voice: pick a comparator set (3–10 brands), run a representative prompt set, count citations per brand across engines, and divide. The output is a percentage you can track and benchmark. Models converge over time on a stable comparator set; getting into that set is itself a win.
Boards and CMOs ask 'how are we doing vs. competitors'. AI share of voice answers that question with a defensible number.
An executive education program tracks share of voice against five named peer schools across 'best executive program for X' prompts. Going from 8% to 22% of citations correlates with a measurable lift in inbound application traffic.
Citation Rate
The percentage of AI answers in a defined prompt set where your brand is named or linked to as a source — the cleanest single metric for AI visibility.
AI Presence
A brand's overall ability to be discovered, understood, cited and recommended by AI systems — the umbrella outcome that GEO, AEO and LLMO collectively serve.
AEO
Optimising content to be the source an answer engine — Google AI Overviews, Bing Copilot, Perplexity, ChatGPT search — quotes and links to in its synthesised reply.
Do you know what AI
says about you?
Request an audit and discover how your brand appears when customers, partners and investors ask AI for solutions, recommendations, comparisons or vendors in your category.
- 01Analysis across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode
- 02Real comparison with your main competitors
- 03Citations, mentions and source review
- 04Detection of errors and incomplete information
- 05Content and authority opportunities
- 06Executive 30 / 60 / 90 day roadmap