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Glossary

AEO — Answer Engine Optimization

Optimising content to be the source an answer engine — Google AI Overviews, Bing Copilot, Perplexity, ChatGPT search — quotes and links to in its synthesised reply.

In depth

AEO sits between classic SEO and GEO. It treats the search box as an answer interface rather than a list of links. The optimisation craft is in shaping content to be quotable: question-shaped headings, claim-then-evidence paragraphs, FAQ blocks with verifiable answers, and structured data that disambiguates entities. AEO assumes the user never clicks; the win is being the cited source in the answer.

Why it matters

Most informational queries now resolve inside the answer. AEO is what gets your brand cited (and link-clicked) when an answer engine synthesises a reply.

Example

A wealth manager rewrites a glossary entry for 'tax-advantaged accounts' as a concise question/answer block with citations and ratings. Google AI Overviews starts attributing the definition to the firm, driving a measurable rise in branded queries.

How we deliver this
03 · Optimization

GEO · AEO · LLMO

We optimise content, structure, data, FAQs, comparisons and key pages for generative answers.

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Related terms
Generative Engine Optimization

GEO

The discipline of optimising a brand's content, structure and external footprint so generative AI engines (ChatGPT, Gemini, Perplexity, Copilot, Google AI Mode) discover, understand and cite it inside their answers.

Large Language Model Optimization

LLMO

Working on the corpus a language model has already trained on — mentions, reviews, listings, partner sites, press — so the model has the right associations baked in by the time a user asks about your category.

AI Share of Voice

AI Share of Voice

Your brand's citation count divided by the total citation count of the relevant comparator set — a relative measure of how loudly AI is mentioning you vs. competitors.

AI Visibility Audit

Do you know what AI
says about you?

Request an audit and discover how your brand appears when customers, partners and investors ask AI for solutions, recommendations, comparisons or vendors in your category.

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Includes
  • 01Analysis across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode
  • 02Real comparison with your main competitors
  • 03Citations, mentions and source review
  • 04Detection of errors and incomplete information
  • 05Content and authority opportunities
  • 06Executive 30 / 60 / 90 day roadmap