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Glossary

AI Presence — AI Presence

A brand's overall ability to be discovered, understood, cited and recommended by AI systems — the umbrella outcome that GEO, AEO and LLMO collectively serve.

In depth

AI presence is the strategic frame, not a tactic. It treats the model layer (ChatGPT, Gemini, Perplexity, Copilot, Google AI Mode) as a discovery and recommendation surface alongside Google, social and email. A brand has strong AI presence when models reliably name it in relevant prompts, describe it accurately, link to authoritative sources for it, and recommend it in comparisons. Weak AI presence shows up as missing, misnamed, or replaced by a competitor.

Why it matters

The number of buyer journeys that touch an AI assistant is rising fast. AI presence is the upstream metric that decides whether your brand is in those journeys at all.

Example

A private healthcare group sets a quarterly AI Presence target: appear in at least 60% of patient-shaped prompts about its specialties across the five major engines, with accurate specialty data and at least one external source per mention.

How we deliver this
02 · Strategy

AI Presence Strategy

Roadmap to make your brand more discoverable, understandable and citable across generative engines.

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Related terms
Generative Engine Optimization

GEO

The discipline of optimising a brand's content, structure and external footprint so generative AI engines (ChatGPT, Gemini, Perplexity, Copilot, Google AI Mode) discover, understand and cite it inside their answers.

AI Share of Voice

AI Share of Voice

Your brand's citation count divided by the total citation count of the relevant comparator set — a relative measure of how loudly AI is mentioning you vs. competitors.

AI Citation Rate

Citation Rate

The percentage of AI answers in a defined prompt set where your brand is named or linked to as a source — the cleanest single metric for AI visibility.

AI Visibility Audit

Do you know what AI
says about you?

Request an audit and discover how your brand appears when customers, partners and investors ask AI for solutions, recommendations, comparisons or vendors in your category.

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Includes
  • 01Analysis across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode
  • 02Real comparison with your main competitors
  • 03Citations, mentions and source review
  • 04Detection of errors and incomplete information
  • 05Content and authority opportunities
  • 06Executive 30 / 60 / 90 day roadmap