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Glossary

Citation Rate — AI Citation Rate

The percentage of AI answers in a defined prompt set where your brand is named or linked to as a source — the cleanest single metric for AI visibility.

In depth

Citation rate is calculated by running a fixed prompt set against multiple AI engines and counting how often each engine cites the brand (by name, by URL, or in a structured source list). It's prompt-set-dependent, so the discipline is to maintain a stable, representative set per category and market and re-run it on a cadence. Cited != recommended — citation rate measures presence, not preference.

Why it matters

It turns 'are we visible to AI?' from a feeling into a number. A baseline citation rate makes optimisation work measurable; deltas over time make programme value provable.

Example

Amura runs 100 buyer-shaped prompts per quarter for a real-estate client across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode. Citation rate moves from 12% (baseline) to 38% over two quarters of GEO + LLMO work.

How we deliver this
07 · Monitoring

AI Reputation Monitoring

Monthly tracking of prompts, mentions, sources, errors, sentiment and competitor moves.

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Related terms
AI Share of Voice

AI Share of Voice

Your brand's citation count divided by the total citation count of the relevant comparator set — a relative measure of how loudly AI is mentioning you vs. competitors.

Large Language Model Optimization

LLMO

Working on the corpus a language model has already trained on — mentions, reviews, listings, partner sites, press — so the model has the right associations baked in by the time a user asks about your category.

AI Presence

AI Presence

A brand's overall ability to be discovered, understood, cited and recommended by AI systems — the umbrella outcome that GEO, AEO and LLMO collectively serve.

AI Visibility Audit

Do you know what AI
says about you?

Request an audit and discover how your brand appears when customers, partners and investors ask AI for solutions, recommendations, comparisons or vendors in your category.

Request audit →Talk to Amura
Includes
  • 01Analysis across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode
  • 02Real comparison with your main competitors
  • 03Citations, mentions and source review
  • 04Detection of errors and incomplete information
  • 05Content and authority opportunities
  • 06Executive 30 / 60 / 90 day roadmap