GEO — Generative Engine Optimization
The discipline of optimising a brand's content, structure and external footprint so generative AI engines (ChatGPT, Gemini, Perplexity, Copilot, Google AI Mode) discover, understand and cite it inside their answers.
GEO is the AI-era successor to SEO. Where SEO targets ranking pages on a search results page, GEO targets being part of the synthesised answer. That means writing content models can read and reason over (clear claims, structured data, citable sources), having a coherent brand entity across the open web, and earning mentions on the third-party sites that AI training data and live retrieval already trust.
Buyers increasingly start research inside an AI assistant. If the assistant doesn't name your brand, the conversation moves on without you. GEO is what determines whether your brand is in the answer.
A boutique hotel in Mallorca rewrites its property page to spell out amenities, awards and itinerary fit, then earns mentions in two travel guides ChatGPT already cites. Within a quarter, it appears in 'best boutique hotels in Mallorca' answers across four AI engines.
AEO
Optimising content to be the source an answer engine — Google AI Overviews, Bing Copilot, Perplexity, ChatGPT search — quotes and links to in its synthesised reply.
LLMO
Working on the corpus a language model has already trained on — mentions, reviews, listings, partner sites, press — so the model has the right associations baked in by the time a user asks about your category.
AI Presence
A brand's overall ability to be discovered, understood, cited and recommended by AI systems — the umbrella outcome that GEO, AEO and LLMO collectively serve.
Do you know what AI
says about you?
Request an audit and discover how your brand appears when customers, partners and investors ask AI for solutions, recommendations, comparisons or vendors in your category.
- 01Analysis across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode
- 02Real comparison with your main competitors
- 03Citations, mentions and source review
- 04Detection of errors and incomplete information
- 05Content and authority opportunities
- 06Executive 30 / 60 / 90 day roadmap