01 · Audit · travel

AI Visibility Audit for Travel · Hospitality · Luxury

Diagnose how ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode describe, cite, ignore or misrepresent your brand.

Industry focus

For brands that need to appear in travel recommendations, destination comparisons, multilingual searches and AI-assisted itinerary planning.

Focus areas

IndependentsChainsResortsDMOsTour operators

How this plays here

What this engagement
actually does for this buyer.

A Mallorca-based boutique hotel watches its booking funnel shift quarter over quarter — fewer direct visits, more guests arriving citing 'the AI suggested you'. The AI Visibility Audit maps how ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode currently describe the property across English, German and French — the languages that actually book it — and which competitor names appear when yours doesn't. The output is a 30/60/90 roadmap that tells the revenue team exactly which booking aggregators, travel publications and itinerary-shaped queries need work before high season.

Buyer prompts

The questions they're
asking right now.

Prompt 01

“best boutique hotel in Mallorca for a honeymoon under €2000 a night”

Prompt 02

“luxury hotels near Palma airport with private chef”

Prompt 03

“5-star resorts in Mallorca that aren't owned by chains”

Buyer journey

How buyers
actually research.

International travelers no longer scroll TripAdvisor or Google. They open ChatGPT and ask 'best boutique hotel in Mallorca for a romantic weekend' or 'restaurants near my hotel that aren't tourist traps'. The AI returns three to five names with one-line summaries. If your property isn't named, the conversation continues without you — and the booking goes to whoever was named.

Priorities

What matters
in this industry.

01
Be the destination AI suggests
Appear in 'best hotels in', 'top experiences', 'luxury escapes' and itinerary prompts — across every language your guests think in.
02
Win the multilingual itinerary
International travelers ask AI in their own language. A property invisible in English or German loses the entire booking, not just the click.
03
Survive the comparison shortlist
AI returns 3–5 properties side-by-side. Either you're in the set with the right amenities, location and reviews — or the conversation moves on without you.

Trust signals

What AI engines
are reading.

01
Strong booking and review presence across multiple platforms (Booking, TripAdvisor, Google, niche guides)
02
Editorial mentions in travel publications and destination aggregators
03
Hotel and LodgingBusiness schema with amenities, location, awards, room types
04
Itinerary-shaped content: 'best for couples', 'walkable from X', 'what to do nearby'

Deliverables

What you get
specifically here.

01
Per-engine citation table across the 5 AI engines, scored against 3 named competitor properties
02
Map of the 8-12 travel aggregators and editorial sources AI is actually citing in this segment
03
Multilingual gap report showing where the property is mentioned in English vs missing in German and French

Sources we tune for

Where the citations
actually come from.

Booking.comTripAdvisorConde Nast TravelerMr & Mrs SmithTablet Hotels

Multilingual shape

International buyers in this vertical research in their own language. Hitting parity across the 3-5 languages that actually buy isn't a translation pass — it's its own entity, source-pool and citation-rate workstream per market.

Service context

How this engagement
fits the sector.

01 · Audit