AmuraAMURA Marketing
07 · Monitoring · travel

AI Reputation Monitoring for Travel · Hospitality · Luxury

Monthly tracking of prompts, mentions, sources, errors, sentiment and competitor moves.

For brands that need to appear in travel recommendations, destination comparisons, multilingual searches and AI-assisted itinerary planning.

Focus areas
IndependentsChainsResortsDMOsTour operators
How this plays here

What this engagement
actually does for this buyer.

Once a Mallorca property is named in AI travel answers, the question becomes: how often, in what tone, against which competitors? AI Reputation Monitoring runs a fixed prompt set monthly across the 5 engines, scoring citation rate, sentiment of mentions, accuracy of described amenities, and competitor share-of-voice. Each month produces a delta report — what moved up, what slipped, which competitor took share — feeding back into the next quarter's strategy and giving the GM a dashboard the board actually reads.

Buyer prompts

The questions they're
asking right now.

Prompt 01

where to stay in Mallorca for a week in September

Prompt 02

luxury hotels in Mallorca with the best service according to recent reviews

Prompt 03

boutique hotels near Palma with great food

Buyer journey

How buyers
actually research.

International travelers no longer scroll TripAdvisor or Google. They open ChatGPT and ask 'best boutique hotel in Mallorca for a romantic weekend' or 'restaurants near my hotel that aren't tourist traps'. The AI returns three to five names with one-line summaries. If your property isn't named, the conversation continues without you — and the booking goes to whoever was named.

Priorities

What matters
in this industry.

  1. 01

    Be the destination AI suggests

    Appear in 'best hotels in', 'top experiences', 'luxury escapes' and itinerary prompts — across every language your guests think in.

  2. 02

    Win the multilingual itinerary

    International travelers ask AI in their own language. A property invisible in English or German loses the entire booking, not just the click.

  3. 03

    Survive the comparison shortlist

    AI returns 3–5 properties side-by-side. Either you're in the set with the right amenities, location and reviews — or the conversation moves on without you.

Trust signals

What AI engines
are reading.

  • 01

    Strong booking and review presence across multiple platforms (Booking, TripAdvisor, Google, niche guides)

  • 02

    Editorial mentions in travel publications and destination aggregators

  • 03

    Hotel and LodgingBusiness schema with amenities, location, awards, room types

  • 04

    Itinerary-shaped content: 'best for couples', 'walkable from X', 'what to do nearby'

Deliverables

What you get
specifically here.

  1. 01

    Monthly per-engine citation and sentiment dashboard with named-competitor share-of-voice

  2. 02

    Drift detection: amenities, location or pricing AI describes wrong, surfaced within 30 days of change

  3. 03

    Quarterly insight report tying citation moves to specific source-pool changes (review velocity, press, etc.)

Sources we tune for

Where the citations
actually come from.

TripAdvisorBooking.comMr & Mrs SmithConde Nast TravelerGoogle Maps reviews
Multilingual shape

International buyers in this vertical research in their own language. Hitting parity across the 3-5 languages that actually buy isn't a translation pass — it's its own entity, source-pool and citation-rate workstream per market.

Service context

How this engagement
fits the sector.

07 · Monitoring

AI Reputation Monitoring

Monthly tracking of prompts, mentions, sources, errors, sentiment and competitor moves.

Monthly · actionable
Request audit
AI Visibility Audit

Do you know what AI
says about you?

Request an audit and discover how your brand appears when customers, partners and investors ask AI for solutions, recommendations, comparisons or vendors in your category.

Includes
  • 01Analysis across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode
  • 02Real comparison with your main competitors
  • 03Citations, mentions and source review
  • 04Detection of errors and incomplete information
  • 05Content and authority opportunities
  • 06Executive 30 / 60 / 90 day roadmap