AmuraAMURA Marketing
04 · Authority · B2B

Citation & Source Engine for B2B, technology & industry

We activate mentions, external sources, listings, partners, reviews and references AI already consults.

For companies aiming to enter AI-generated shortlists, RFPs and vendor research workflows.

Focus areas
SaaSIndustrialProfessional servicesExporters
How this plays here

What this engagement
actually does for this buyer.

A B2B vendor wants to be the alternative G2 surfaces, the Gartner Magic Quadrant entry the analyst recommends, the Salesforce AppExchange listing partners trust. Citation & Source Engine runs the source-acquisition program against a cross-functional plan: analyst briefings tracked through Gartner and Forrester, peer-review velocity strategy on G2 and TrustRadius, marketplace listings cleaned and enriched on AppExchange and AWS Marketplace. Each named source has a measurable weight in AI shortlist composition; this engagement runs the program quarter-by-quarter against renewal cycles and major events.

Buyer prompts

The questions they're
asking right now.

Prompt 01

how to get into the Gartner Magic Quadrant or Forrester Wave

Prompt 02

what makes G2 and Capterra rank a vendor in the top 5 of a category

Prompt 03

how to optimise a Salesforce AppExchange or AWS Marketplace listing for AI citation

Buyer journey

How buyers
actually research.

Enterprise buyers run AI through the early stages of vendor research — 'top 5 vendors for X', 'what's the difference between Y and Z', 'who has experience in industry W'. AI builds the shortlist from public reviews, case studies, analyst reports and integration partnerships. By the time a salesperson is contacted, the decision-maker has already narrowed the field. Either you're in the AI-generated shortlist, or you're chasing deals where someone else is the obvious choice.

Priorities

What matters
in this industry.

  1. 01

    Win the AI-generated shortlist

    Enterprise buyers run AI through early-stage research. By the time a salesperson is contacted, the shortlist is already 90% set — either you're on it, or you're chasing.

  2. 02

    Verified case studies and outcomes

    Generic claims don't win RFPs. Named customers, specific outcomes, third-party validation — these are the citations AI uses to justify a pick.

  3. 03

    Be in the comparison set

    G2, Gartner, Forrester, Capterra, peer reviews. AI cross-references these. A brand invisible to vendor comparison sources is invisible in the AI shortlist.

Trust signals

What AI engines
are reading.

  • 01

    Customer logos, case studies, named outcomes — the citations AI uses to justify a recommendation

  • 02

    Service, SoftwareApplication, Organization schema with offers and integrations

  • 03

    Analyst recognition: G2, Gartner, Forrester, vendor comparison sites

  • 04

    Integration partnerships, marketplace presence, ecosystem signals

Deliverables

What you get
specifically here.

  1. 01

    Analyst-coverage pipeline tracked through Gartner Peer Insights and Forrester briefing cycles

  2. 02

    Peer-review velocity strategy across G2, TrustRadius and Capterra with named-cohort targets per quarter

  3. 03

    Marketplace listing enrichment program for AppExchange, AWS Marketplace and category-specific platforms

Sources we tune for

Where the citations
actually come from.

Gartner Peer InsightsForresterG2Salesforce AppExchangeAWS Marketplace
Service context

How this engagement
fits the sector.

04 · Authority

Citation & Source Engine

We activate mentions, external sources, listings, partners, reviews and references AI already consults.

Digital PR · directories
Request audit
AI Visibility Audit

Do you know what AI
says about you?

Request an audit and discover how your brand appears when customers, partners and investors ask AI for solutions, recommendations, comparisons or vendors in your category.

Includes
  • 01Analysis across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode
  • 02Real comparison with your main competitors
  • 03Citations, mentions and source review
  • 04Detection of errors and incomplete information
  • 05Content and authority opportunities
  • 06Executive 30 / 60 / 90 day roadmap